Next generation Kia Optima to showcase confident new design direction

Posted: 08/22/2012 in Car Show, Technology

Daytime Running Light3-6 Optima Exterior 09

Optima Power Drive rear  lamps4-3

The next generation Kia Optima makes its premiere in the country today at the 2012 Philippine International Motor Show and everyone in attendance will be amazed by this stunning addition to Kia’s existing models. Preparations for the launch has been going on for months and CAC was not afraid to go all out to introduce one of the most sophisticated models in the Kia line-up to date.

Setting new expectations in car manufacturing, Kia comes out with an impressive line of automobiles that is sure to change perceptions of the car brand. With the all-new Kia Optima as a flagship car, Kia now leads innovation in technology and design as seen with its impressive line of automobiles such as the Sorento, Carnival, Sportage, Soul, Rio and Picanto. Themed around Surpassing Expectations, the all-new Optima will be geared towards those who refuse to settle for the mediocre. With its distinctive styling and upscale interior, it’s sure to stand out among the midsize sedans already available in the market. Consumers won’t have to break the bank to get class-leading features; Kia fans can own the all-new Optima for only Php1.480M.

“The next generation Optima possesses the power to surprise,” says Peter Schreyer, Kia’s Chief Design Officer. “It’s a car that people will simply not expect from Kia – and that’s exactly what we set out to achieve.” With the launch of the Kia Optima in 2.4 EX 6-speed A/T variant, this D-segment model will complete the line-up of KIA vehicles in all car segments. The All-New Optima comes with a 2.4L Theta II Gas Engine with Dual CVVT, a maximum output of 180 ps @ 6,000 rpm, and a maximum torque of 23.6 kg-m @ 4,000 rpm. It has steering wheel mounted controls, 18 inch alloy wheels, glove box cooling, leather seats, panoramic double sunroof, full auto climate control, and rear parking assist.

For its exterior, the Optima exudes an athletic confidence from every angle and shut line – its raked roofline, the high and pronounced shoulder line of its sculpted flanks and its extended wheelbase are complemented by boldly flared wheel arches and a shallow glasshouse that create a saloon with a muscular and self-assured stance.

The striking visage of the Optima features a new interpretation of Kia’s bold ‘tiger’ family face that’s edged by piercing projector headlamps.

Longer, wider and lower than before, the Kia’s coupe-like profile is enhanced by the sweeping chrome arc that flows from A to C pillar, a distinctive design motif that visually lowers the car further still and enhances its cab-backwards proportions.

Spacious, and with class-leading levels of safety and luxury equipment, the Optima’s intelligently configured and driver-oriented cabin underlines this newfound poise and presence.

Offering occupants both space and comfort with a number of standard convenience features, the sedan’s chic cabin unifies with the exterior design by welcoming its passengers with lean and ergonomic seat design and effective storage throughout. Modern standard features such as six-way adjustable driver’s seat with power lumbar support, illuminated vanity mirrors and a trip computer further expand the cabin’s luxurious qualities.

“The Optima embodies Kia’s confident new design direction," says Schreyer. "It’s a global car with individual appeal."

Around view monitor with camera


Blind Spot Detection System HID Adaptive Front Lighting SystemKia K9 (front quarter) Rear View Mirror



Kia reveals all-new ‘K9 Quoris’ flagship sedan

The K9, also known as the Kia Quoris, is Kia’s first rear-wheel drive sedan. It boasts Kia’s ‘best of the best’ design, driving performance and high technology capabilities and is the one of the ‘K’ series model to be launched in the global market.

The letter ‘K’ represents not only Kia and the company’s home country of Korea, but also refers to the Greek word ‘Kratos’ (meaning powerful, domination and reign) and the English word ‘Kinetic’ (meaning active, dynamic).

The ‘K’ series trio of sedans is a strong statement of Kia’s determination to offer consumers the broadest product line-up and establish itself as a major presence in the global automotive industry through ceaseless innovation and technological developments.

The K9 Quoris’ exterior gives solid form to the recently released sketches of the new model, and presents its design concept, ‘high-tech luxury sedan’ image, with futuristic, sophisticated and distinctive charisma. The K9 Quoris is a remarkable combination of excitement, elegance and exclusivity. Its elegant style and craftsmanship is sure to redefine luxury.

K9 Quoris is the latest continuation of Kia’s evolving design DNA, carrying its recognizable “Tiger Nose” grille design, bold ‘high-tech luxury car’ style LED headlamps, with classic design echoes in its voluminous hood. Viewed from the front, K9 Quoris presents an imposing and characterful image.

Furthermore, the sophisticated and bold profile with its simple but strong character line and the innovative and stable rear view with its high-tech LED combination lamps, luxurious chrome garnish and bumper-integrated muffler, completes the parameters for whole new level of luxury car design.

Soon-Nam Lee, Director of the Overseas Marketing Group, said, “K9 Quoris is our first rear-wheel drive large sedan, created without compromise in its design, driving performance and new technologies. It sets a whole new level of standards and values in the large sedan segment, and its design will be another Kia demonstration of our brand’s power to surprise the world.”

“After its successful launch in Korea, we’re very honoured to bring Kia’s first rear-wheel drive sedan,” relates CAC President, Ms. Ginia R. Domingo. “We felt that the 2012 PIMS was the perfect venue to introduce this luxury model to the Philippine market. It is equipped with an array of technological and safety features in addition to its elegant exterior design. With the K9 Quoris, we hope to push for Kia’s strong determination to offer consumers the broadest product line-up.”

Facelifted Kia Sorento (front quarter)Spec

Facelifted Kia Sorento (front) Spec Facelifted Kia Sorento (rear)_Spec

Major improvements for the upgraded

Kia Sorento

This August, the new Sorento will be unveiled for the first time in the Asia Pacific region at the 2012 Philippine International Motor Show. Kia’s hugely successful Sorento SUV will receive a host of significant improvements when the new upgraded model goes on sale later this year in most markets. Significant changes include a re-engineered body shell, enhanced powertrain for best-in-class fuel economy with lower emissions; improved ride; handling and refinement; additional convenience and safety features; and a fresh new look for the exterior.

“Since its introduction in 2009, the second-generation Kia Sorento has achieved more than 620,000 sales around the world. Today, it is manufactured in Korea and the USA, attracting over 130,000 U.S. customers last year to rank as the best-selling Kia model in the States for the second year in a row,” commented Thomas Oh, Kia’s Executive Vice President & COO of the International Business Division. “We have given very careful attention to feedback from owners, and the upgraded Sorento is not just a cosmetic exercise, but a major step forward for our popular SUV.”

Kia’s designers have created new headlamps with LED positioning lights, a new tailgate with LED rear combination lamps; new bumpers (front and rear) with vertical-axis fog lights and a larger area of body color surface; and 19-inch alloy wheels.

Inside the five or seven-seater cabin, there are more soft-touch surfaces plus a new LCD instrument cluster, new center stack with 8-inch display screen, and a new console featuring a straight-gate selector with a leather-booted lever on automatic transmission models – reinforcing the vehicle’s more luxurious character.

“We’re very excited to finally reveal the facelifted Kia Sorento.” said Ms. Ginia R. Domingo, CAC President. The Sorento has always been one of the favorites of Kia advocates that’s why we worked really hard to bring the redesigned model as soon as possible. The driving experience in the facelifted Sorento will definitely be a step up from its predecessors. The cabin is refreshingly quiet, allowing both driver and passenger to enjoy short and long trips.”


Kia introduces their version of 24/7 vehicle assistance in the Philippines

Through its “Family-Like Care” program, Kia has been steadfastly pursuing a customer-first strategy of service based on thoughtful and trustworthy values. With its service philosophy centered on family care, Kia is actively developing a service identity that is unique to the brand so that Kia customers will be provided with the same level of dedication and care. This year, Kia brings customer assistance to the next level. With Kia’s focus on being customer-centric, the brand proudly introduces their 24/7 vehicle assistance that will sure to benefit Kia owners all over the country.

Kia’s 24/7 Customer Assistance on Roadside Emergency (C.A.R.E) is a 24-hour vehicle support program exclusively for Kia customers that can be reached through 869-0-KIA. It offers services such a flat-tire change, emergency towing, battery jump start, and fuel delivery service.

For the emergency towing, Kia will tow the vehicle to the nearest authorized dealership as long as the vehicle is inoperable due to a warranty-related disablement. The fuel delivery assistance also allows customers to request for Kia to delivery gas (cost of gasoline to be shouldered by customer). In addition, minor on-site repairs such as battery boosting and tire replacements can be availed.

Another service is hotel accommodation or travel assistance to the Kia customers due to immobilization of their Kia vehicles. In the event that a Kia vehicle breaks down and the repair time is longer than 48 hours as diagnosed by a Kia authorized service workshop, a customer can choose the provision of alternate means of transport.

At the request of the customer, Kia C.A.R.E team can also convey urgent messages that relates to the vehicle breakdown. The program can also help the customer to coordinate the necessary authorities for additional assistance. In the event that a customer and other passengers are involved in an accident while using their Kia vehicle, Kia C.A.R.E will arrange for ambulance, assistance, transportation and admission to the nearest hospital with the appropriate facilities. All these services will be incorporated with the 5-year or 160,000 km vehicle warranty.





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