Microsoft Launches I.T.: It’s More Fun in the Philippines Campaign

Posted: 09/08/2012 in Microsoft, Technology


Microsoft Launches I.T.: It’s More Fun in the Philippines Campaign


Microsoft announces the launch of its 15-city roadshow that will highlight some of the country’s best technology innovations


15 cities, 3 MVP’s and 1 Ford Ranger 2013    2013 Ford Ranger_2

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            Eufer Pasion                       John Erwin Magno                   Ellazar Adame  

            MVP for Windows                 MVP for Office                             MVP for Share Point


MANILA — September 05, 2012 Today, Microsoft Philippines launches Microsoft I.T.: It’s More Fun in the Philippines campaign, their first ever nationwide technology roadshow that will not only highlight various technology innovations in 15 cities around the Philippines, but also enable individuals and communities to improve productivity using technology.



The roadshow will run for two months beginning September 10 in General Santos.

“Today, we’re launching Microsoft’s I.T.: It’s More Fun in the Philippines campaign that is in line with our plan to increase our focus on empowering Filipino-owned businesses and helping them achieve global competitiveness through productivity solutions and continuous innovations,” said Karrie Capellan-Ilagan, Microsoft Philippines Managing Director, in her opening speech. “To kick start this program, we will be having a 15-city productivity roadshow that will also highlight some of the most fascinating innovations in the country. These innovations, we hope, will inspire and drive entrepreneurs and businesses in using technology, powered by our IT and productivity solutions, to further achieve success. We are working together with the local government units (LGUs) to mobilize our roadshow at the provincial level and show how our technology can improve in their operations”


Some of the technology innovations that will be showcased in the roadshow include the Rapid Signal Electronics in General Santos, an innovation that transmits signals through wireless technology to make machines work, Taxi ATM Card Terminals in Davao, the country’s first cashless mode of transportation payment, CEPALCO Solar Power Plant in Cagayan de Oro, a power plant that has 6,500 solar panels set on two hectares of land, and Automated Rain Gauges in Iloilo, a real-time data weather system that helps forecast strong rains and flash floods.

Microsoft will also be reaching out to the youth through its partner schools nationwide. Capellan-Ilagan went on to share that, “We will also go around the schools to show these institutions how they can optimize technology and help in their operations. At Microsoft Philippines, our desire to empower others with technology has always centered on how it can enrich people’s lives, build businesses, and further improve our country,” she said.


Congressman Freddie Tinga of the City of Taguig has also expressed his support for the campaign, commending Microsoft Philippines for helping improve communities in the country. “Above all, this campaign is about highlighting and increasing productivity through the use of technology. Firstly, the productivity of the individual. Also, the collaborative productivity of the communities such as businesses and educational institutions. This way, every individual and every organization can do their part to create a competitive Philippines,” said Tinga.

The campaign is in partnership with Ford Philippines, who’s all new 2013 Ranger was announced to be the official vehicle for the roadshow and will carry Microsoft Philippines’ three Most Valuable Professionals (MVPs) on the 15-city tour. Microsoft MVPs are considered the best and the brightest from technology communities around the Philippines and will actively share their technical expertise with the different communities they will visit during the roadshow.

“Ford has had a longstanding partnership with Microsoft, and together we have been pioneers in developing and delivering world-class voice-activated connectivity systems for Ford customers around the world,” said Randy Krieger, president, Ford Group Philippines. “In the Philippines, we are proud to partner with Microsoft in their nationwide campaign and showcase our award-winning Ford SYNC and other first-in-segment smart technologies found in our all-new Ford vehicles.”

For regular updates on the roadshow, visit Microsoft Philippines on Facebook ( and follow @MicrosoftPH on Twitter.



About Microsoft

Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Microsoft Philippines, the local subsidiary of Microsoft Corporation, has been constantly bringing innovation and making its technology available to Filipino businesses and individuals since 1995.  As a committed and trusted partner in nation-building, Microsoft Philippines has made it its mission to fuel growth and healthy communities, as well as transform locally-based businesses and empower them to compete in the global economy.


Angat Pinoy, Angat Negosyo. Angat Pilipinas.


clip_image004Karrie Capellan-Ilagan

Managing Director

Microsoft Philippines

Karrie Ilagan is the first Filipina Managing Director of Microsoft Philippines. Karrie oversees the company’s overall business growth and is focusing her efforts driving strategic partnerships and alliances in the Philippines and grow the sales and marketing operations for Microsoft in the country.

Karrie first joined Microsoft in 2006 as BMO director then was appointed Director for Enterprise Partner Group (EPG) and grew the business for three years. Prior to joining Microsoft, Karrie was General Manager for the Philippine operations of Sandz Solutions, Inc., a solution provider delivering business solutions to clients in various parts of Asia. As General Manager, Karrie oversaw the company’s growth strategies and focused on building organizational capabilities that include streamlining of internal processes, business development and planning, skills resourcing, and P&L management.

Karrie started her career as a Marketing Specialist at IBM Philippines. She was in IBM for more than 11 years where she took on various roles focusing on partner management, sales and direct marketing. In 1997, Karrie took on a regional role as Small and Medium Businesses Manager for the Personal Systems Group, for IBM South Asia where she was responsible for strategy development and planning for regional sales and marketing initiatives targeting small and medium businesses in the eleven ASEAN/South Asia countries.

In 1999, she was promoted to senior management level as Country Channels Manager wherein she led all country initiatives related to partner development and expansion. Karrie was again promoted in 2000 to Country Manager of the Personal Computing Division. The PCD group oversaw the marketing and distribution of the IBM PC product line that includes commercial and consumer desktops, mobiles, Intel servers, and pc peripheral devices.

Karrie’s last role at IBM was as Territory Executive for the Global Small and Medium Business. This role involved Territory strategy definition and execution, relationship management, revenue and profit achievement, client satisfaction and opportunity management optimization. It also entailed working directly with end customers and largely with IBM’s business partner community for all products and services.

Karrie received her Bachelor of Science degree in Economics from the Assumption College. She also completed the IBM Executive Program that was designed and managed by Boston University in 2005.

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