Google Makes Mobile App Analytics More Flexible With New Tag Manager, Services SDK

Posted: 08/20/2013 in LifeStyle


After demoing it at Google I/O earlier this year, Google Analytics today launched its Tag Manager for Mobile Apps and Google Analytics Services SDK for Android and iOS. These tools, Google says, will make it easier for app developers to make changes to their analytics setup even after they have published an app.

Google introduced Tag Manager for websites last October. The tool allows you to make changes to your Analytics setup without touching your site’s code. As the company notes today, on the web you can always make changes to your app in “near-real-time” and deploy “conversion tracking, remarketing, analytics and other tags to measure the effects on your users.” App developers, however, don’t have this luxury. Apps, Google writes, “are effectively frozen at the point of user install.”

gtm-mobile-ready_bigTag Manager for Mobile Apps changes this, because — in concert with the unified Analytics Services SDK —…

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