LAZADA Mobile Commerse…

Posted: 02/23/2015 in LifeStyle, Shopping

In the Name of Mobile Commerce
<
http://www.lazada.com.ph> Lazada.com.ph unveils the Filipino purchase
behaviour through mobile commerce

Shopping online is certainly an efficient and effortless way of getting what
you want, where you want it, and when you want it – or so most Filipinos
think. But as the country’s biggest names in telecommunications strive
towards improvement in providing mobile internet solutions – take the case
of telco giants such as Smart – which just recently announced free internet
to its subscribers, as well as Globe – which aggressively pushes its mobile
internet bundles; it has become undeniable that M-Commerce (Mobile Commerce)
has reached the Philippine shores in one way or another.

In a recent study made by the market research firm TNS, 53% of all
respondents from Metro Manila already own a smartphone. For 2015, it is
estimated that the Philippines will still witness a 22 percent year-on-year
increase in smartphone adoption (as cited in the recent report of IDC)
coupled 42 percent increase in the sales of smartphones (as cited in the
recent report of GfK), thus making M-Commerce more and more viable and
conducive amongst Filipinos.

While the M-Commerce infrastructure is definitely booming, Filipinos are now
adopting the mobile lifestyle wherein everyone is living on a faster-paced
lifestyle and mobile phones are becoming a survival tool more than just a
communication accessory.

Headlining the group is Lazada.com.ph, which has launched its mobile app
early 2014 and is now working relentlessly towards energizing M-Commerce in
the Philippines while keeping its effortless and risk-free shopping promise
intact.

M-Commerce Fast Facts from <http://www.lazada.com.ph> Lazada.com.ph:
· Mobile traffic constitutes more than 50% of daily traffic of
Lazada.com.ph;

· Since its launch in early 2014, the Lazada Mobile App downloads
have grown 18% month-on-month on iOS and Android;

· Each Mobile App and Mobile Browser user spends an average of 5
minutes shopping online;

· Mobile App users shop more regularly and make more purchases per
year;

· 60% of those who shop via mobile are female customers between the
ages of 24-35;

· Most mobile users shop during their lunch breaks (in the hours of
11:00 AM – 1:00 PM) and before they go to bed (in the hours of 9:00 PM
-10:00 PM);

· Fashion, Health and Beauty, Electronics, as well as Home and
Living items are currently the most search and bought items via mobile
Energizing the Mobile Commerce in the Philippines:

Being at the forefront of E-commerce in the Philippines, Lazada.com.ph
<
http://www.lazada.com.ph> has been actively taking steps towards educating
and encouraging more and more Filipinos to purchase via their smartphones.

Key initiatives are dedicated deals and discounts exclusively applicable to
the Lazada Mobile App as well as partnerships with reputable brands to
further encourage downloads and usage of the Lazada Mobile App.

This February 25, Lazada.com.ph <http://www.lazada.com.ph> will embark on a
new initiative to further energize M-Commerce in the country by staging its
first Mobile Power Sale. The Mobile Power Sale is a one-day-only event
exclusive to the Lazada Mobile App shoppers.

The Lazada Mobile Power Sale:
PR_MobilePower.jpg

This February 25 (Wednesday), Lazada.com.ph <http://www.lazada.com.ph> will
continue to energize the mobile commerce sector as it stages its first
shopping campaign exclusive only through the Lazada Mobile App. For one-day
only, the Lazada Mobile App will be doing a flash sale for iPhone 6 carrying
a pricetag of PhP 27,999, the Cherry Mobile Me Vibe at PhP 2,999, the Meizu
MX4 at PhP 12,000 and its best-selling powerbanks at PhP 499. Also,
Lazada.com.ph will be giving away tons and tons of exciting prizes for
Lazada Mobile App shoppers on Feb 25.

About Lazada <http://www.lazada.com.ph/> (www.lazada.com.ph) is Philippines’
largest online shopping mall and is pioneering e-commerce by providing a
fast, convenient and secure online shopping experience combined with an
extensive product offering in categories ranging from mobiles & tablets and
consumer electronics to household goods, toys, fashion and sports equipment.

Lazada is continuously striving to offer its customers the best possible
shopping experience with multiple payment methods including cash on
delivery, extensive warranty commitments and free returns. Lazada mobile
applications for Android, iPhone and iPad provide additional convenience to
its consumers’ allowing them to shop anywhere, anytime.

For more information, please visit <http://www.lazada.com.ph/>
http://www.lazada.com.ph. For updates on Lazada’s latest innovations, as
well as activities, contests and promotions, connect with us via Facebook (
<
https://www.facebook.com/LazadaPhilippines>
https://www.facebook.com/LazadaPhilippines).

***

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