Lazada advocates effortless online shopping

Posted: 07/17/2015 in LAZADA, LifeStyle, Shopping

Lazada advocates effortless online shopping to consumers across Southeast Asia

  • Lazada reveals customer satisfaction survey results

  • Ecommerce leader promotes effortless online shopping with integrated campaign

  • Campaign kicks off with The Effortless Shopping Sale happening on July 21-23 on Desktop and Mobile and on July 24-26 exclusively on Mobile App

PHILIPPINES, July 2015 – Lazada, Southeast Asia’s leading online shopping and selling destination, kicks off its Effortless Shopping campaign (http://www.lazada.com.ph/effortless-shopping/) in the Philippines from 21-26 July highlighting the benefits of effortless online shopping to Filipino consumers.
“We are committed to providing an effortless online shopping experience to approximately 550 million consumers in the Southeast Asian region. While our customer satisfaction survey reveals that respondents are satisfied with their online shopping experience, there is an untapped opportunity to reach out to non-online shoppers by highlighting the benefits of online shopping and thus changing their perceptions,” said Inanc Balci, CEO of Lazada Philippines.
As an eCommerce leader in the Philippines, Lazada provides consumers with an effortless shopping experience with its user-friendly sites and mobile apps accessible at their fingertips anytime, any day. It offers a wide selection of international, local and exclusive products; and multiple secure payment options including cash-on-delivery.

Consumers can shop with peace of mind on Lazada as all items purchased are covered by Lazada’s Buyer Protection Program. This provides a guarantee that products are genuine, new and not defective; and for customers to return the items within seven days for a full refund, otherwise. Consumers can also shop with assurance knowing that they can reach out to Lazada’s customer service seven days a week by phone and email.

What Lazada Philippines Customer Say

As a customer-focused company, Lazada Philippines constantly reviews customer satisfaction levels. In Q1 2015, the company polled 28,429 respondents in the Philippines to learn more about their online shopping experience.

Products: 75% were happy with the range of products offered on Lazada Philippines, while 72% of respondents were satisfied with the quality of products offered

Website: 77% found the Lazada.com.ph website easy to use

Delivery: 73% found communication regarding delivery clear

Customer Care: 73% are pleased with the assistance provided by the Customer Care team

While the survey reveals that majority of respondents are satisfied, a Google Shopper Study published in June 2014 shows that product quality and security are the biggest barriers to online shopping in The Philippines. The study shows that 45% are worried about the security of their financial details in online transactions, while 36% of non-online shoppers are unsure about the warranty process of the items they purchase online.

“There is a clear disconnect between the perceptions of non-online shoppers and what our customers experience, highlighting the need to gain consumers’ trust to dispel the barriers to online shopping. As a market leader, we are taking the first step towards highlighting the benefits of online shopping to all consumers through an integrated Effortless Shopping campaign,” said Inanc Balci, CEO of Lazada Philippines.

The Effortless Shopping Integrated Campaign

Lazada’s Effortless Shopping campaign integrates television (TV) commercials, website and consumer activation touch-points such as a customer newsletter and social media channels.

The campaign leads with two TV commercials highlighting how shopping at Lazada is safe, convenient and reliable and how the Android and IOS mobile applications (app) allow consumers to shop anything, anytime, anywhere.

Accessible via mobile and desktop, the Effortless Shopping campaign (http://www.lazada.com.ph/effortless-shopping/) site highlights Lazada’s key differentiators such as the widest product range, best-in-class mobile app experience, Buyer Protection as well as secure payment options including cash-on-delivery.

Lazada also curated online shopping tips on topics such as secure shopping, smart savings and category specific advice for parents, tech enthusiasts and fashionistas. These tips from Lazada’s own experts are designed to help consumers become savvier and more confident online shoppers.

The Effortless Shopping Sale

Consumers can experience the benefits of online shopping during The Effortless Shopping Sale on Lazada Philippines from July 21 to 26.



– End –

Secure Shopping

(Fabrice Marie, Senior Vice President, Security – Lazada Group):

  • For mobile shopping, choose shopping sites with an app. It’s easier to use and most importantly, more secure as it’s harder to tamper with.

  • Check news articles about the shopping site to ensure it’s not a temporary online shop that will disappear after pocketing your money.

  • Ensure the shopping site has a return policy such as Lazada’s Buyer Protection: online shops without return policies can mean scam or unauthentic products.

  • Do not give your password to anyone. Online shops’ email support or call support personnel should never require your password for identification.

  • Only use your credit or debit card on sites with a padlock icon in the URL bar. This means the site uses secure communications to prevent any third-party eavesdropping.

  • Choose a reputable and secure payment method such as helloPay (note: only for SG & PH) to further secure your payment details.

  • Check for security labels such as PCI-DSS certification. This means the shop has been audited and is certified safe to use.

  • If you don’t receive an acknowledgement email from the online shop shortly after a purchase, there might be an issue with your purchase or it might be a scam. Call the site’s hotline to verify.

  • If you strongly suspect you have been scammed and your credit card information has been stolen, contact your bank or credit card issuer to block the card and investigate.

Savvy Fashionistas

(Nicole Villanueva, Category Director for Fashion & Watches, Travel & Luggage, Sports & Outdoors – Lazada Philippines)

  • Pick the right size by using the size chart feature, taking your measurements and checking carefully for any international conversions (UK, US, EU, Japan).

  • Ensure the site has an exchange policy like Lazada’s 100% Satisfaction Guaranteed policy that enables you to return clothes within 7 days, and re-order the outfit in a size that fits you perfectly.

  • Only shop for fashion on websites that provide a few angles so you can see exactly how the clothes fit on the model or mannequin.

  • Get your friends’ comments or ‘likes’ easily by sharing the item on Facebook or Instagram before buying.

  • Busy fashionistas can shop on-the-go with Lazada’s mobile apps.

  • Read product details to check on the fabrication so you’ll know how the clothes feel on you.

Parenting Shoppers

(Alex Mendoza, Head of Retail and FMCG – Lazada Philippines):

  • Spend quality time with your family instead of getting caught in traffic to the shopping mall. Online shopping lets you shop at your convenience, any time of the day!

  • Diapers and milk powder are not only expensive, but heavy to carry. Look out for online promotions and take advantage of door-step delivery.

  • Follow the Lazada Super Moms Facebook page and subscribe to the newsletters to get the latest deals delivered straight to you.

  • Busy parents can save precious time by shopping on the Lazada mobile apps.

  • Don’t let getting overwhelmed in crowded malls and toy stores stop you from giving the best to your kids. Shop for educational toys online, conveniently.

  • If you’ve brought the wrong size of maternity clothes, take advantage of Lazada’s  100% Satisfaction Guaranteed policy. Return the wrong size within 14 days (30 for Vietnam), and re-order the outfit in the right size.

Tech Addicts

(Arnold Balao, Senior Vice-President, Electronics Category, Lazada Philippines):

  • Online shopping allows you to compare prices for your favourite gadget. Do keep a look out for sellers on the same site that may offer a bigger discount or bundle deal.

  • Searching for phone accessories, power banks and covers is less overwhelming online as you can easily compare your options and colors, and sort them by price.

  • Subscribe to Lazada’s newsletter or like our Facebook page to get news on exclusive and limited edition tech launches.

  • When looking for a gadget in a specific model or colour, check out Lazada’s wide range online first. It’s better than visiting the retail store and discovering the gadget’s sold out.

  • Shopping for your favourite gadget online is easy. You can do it anytime of the day with fast and reliable delivery to your home or office.

Smart Savers

(Florian Holm, Chief Marketing Officer – Lazada Philippines):

  • Take advantage of free shipping if you spend a certain amount, or do a group order with friends so you can all enjoy free shipping.

  • Download the Lazada mobile application to enjoy special app-only discounts and access sales anywhere, anytime! Turn on push notifications on mobile to stay updated on the latest promotions.

  • Watch out for time-sensitive flash deals, set your alarm so you don’t miss the promotion!

  • Look out for exciting promotions from our bank partner with store-wide discounts.

  • Sign up for newsletters for sale promotions and coupon codes.

  • “Like” the Lazada Philippines (www.facebook.com/LazadaPhilippines) on Facebook to get notifications on the latest deals.

About Lazada

Lazada (www.lazada.com.ph) is Philippines’ largest online shopping mall and is pioneering e-commerce by providing a fast, convenient and secure online shopping experience combined with an extensive product offering in categories ranging from mobiles & tablets and consumer electronics to household goods, toys, fashion and sports equipment. Lazada is continuously striving to offer its customers the best possible shopping experience with multiple payment methods including cash on delivery, extensive warranty commitments and free returns. Lazada mobile applications for Android, iPhone and iPad provide additional convenience to its consumers’ allowing them to shop anywhere, anytime.

For more information, please visit http://www.lazada.com.ph. For updates on Lazada’s latest innovations, as well as activities, contests and promotions, connect with us via Facebook (https://www.facebook.com/LazadaPhilippines).

 

 

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