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Out-of-home advertising effective tool for Metro consumers

Out-of-home advertising appears to be an effective touchpoint for middle class consumers in Metro Manila, with the country’s busiest highway, EDSA, garnering 43.9 percent market share of the multi-billion industry.

This was revealed in the latest study conducted by Strategic Consumer and Media Incites (SMCI), a consumer and market research company, which covered respondents from 13 to 60 years old in all social classes A-E and those living around Metro Manila.

Sample Only

The study titled: Out of Home Landscape and Advertising conducted by the SCMI showed that most billboard ads are products and services essential to lifestyle and not basic needs.

South and North Luzon Expressways came in next with 21.2 per cent and 19.8 per cent shares, respectively. The rest of the secondary roads such as Ortigas, Commonwealth, Roxas Blvd., Quezon Ave., Espana, Quezon Blvd., Commonwealth, NAIA, and Marcos Highway shared 15 percent of the market share.

Top ten billboard ads in Metro Manila include fashion products, real estate and banking. These were followed by cars, medicines, restaurants, clinics and hospitals as well as home furnishings.

“The mix of product categories in Billboard advertising appears to be those that are essential to lifestyle and not about basic needs as evident in the proportion of lifestyle categories cornering the major shares in ad spending on this medium,” said Eric Barrera, Client Service Director.

Most popular brands that advertise in various media platforms also dominate Out of Home or billboard ads, according to the study.

SCMI study shows lifestyle products and services dominate products advertised on billboards with spending up to P285.20 Million in the first three months of 2017. These products are fashion boutiques, real estate, beverages, banks and financial services, fastfoods, media companies , passenger cars/AUVs, over the counter medicines/supplies, canned food processed meats, restaurants. The lowest spending for these products is at P53 Million.

The top ten billboard advertisers according to the study include Suyen Corp., Jollibee, San Miguel Corp., Tiara Commercial, Robinsons, Pepsi Cola, SM Devt Corp, Golden ABC, Vida Nutriscience and Iflix with spending between P22 Million to P115 Million from January to March 2017.

Top products on billboard ads include brands such as Bench, SMC, Jollibee, Rob, Penshoppe, Iflix, SMDC, Chowking, Gibi and Mcdonald’s with a total spending of P19 Million to P106 Million in the first three months of 2017.

The survey that covers those who travel around Metro Manila except drivers of public transport also showed that “the advertising clutter is more glaring at the level of brand names.”

“The list of top brand players is longer than what are usually observed in core media. Each top brand could achieve only a single digit in the share of advertising spend,” Barrera said.

The study also reveals frequency of travels and specific time where people from all walks of life could see billboard ads.

· Working population are mostly out on travel from 5pm onwards.

· Out of Home travels peak between 6-9am and 5-7pm

· Class ABCs are likely to be out during morning rush hour 7-9am and less likely to be out at noontime

· Females travel mostly on late mornings while males are likely to be out of home during evening rush hour at 5-6pm

· Teens are the most likely to be out of home before 7am and 12nn-3pm and least likely to be traveling from 7-11am

· Non working population are more likely to be out earlier in the day and close to noon

According to the survey, some of the positive attributes of billboard ads that make it attractive to the target markets are: visually pleasing, colorful, eye catching and clear. However, its downside mostly concerns security such as fears it’s too big and might collapse, blocks views as well as distracting particularly those that carry sexy visuals of celebrities.

The study shows that already popular brands maintain strong presence in billboard ads. These include clothing line Bench and food and beverage giants Jollibee and Coke.

Telecommunications firm Smart and Globe and fastfood multinational McDonalds follow in terms of managing presence in billboard ads. Bearbrand (milk), Chowking (fastfood), Marlboro (cigarettes) and Samsung (electronics) are also on top ten list of popular billboard ads.

Barrera pointed out thought that while Out of Home is increasingly becoming a popular platform, television still dominates the media platforms for advertising followed by Mobile and Out of Home advertising. Internet and radio platforms maintained popularity.

SCMI believes there will be an increase in demand to measure audience exposure of Out of Home ads due to its steady rise in popularity. The study on audience exposure will be useful for advertisers and their agencies to plan their communication strategies.

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California Eco-bike Reliability

In today’s realm, travelling from one point to another have become easier for Filipinos with the introduction of more affordable ways for private commute. In fact, owning a two-wheel has become the most popular transportation for practical Filipinos due to its price and reliability.

California Eco-bike strengthens our passion for being practical combined with an eco-friendly way of transportation thru the most commonly known E-Bikes.

Some of their newest models Taylor and Rhodes are compact, yet, sleek and dependable. Charge the unit for 6 to 7hrs and you’re ready to ride for up to 45 kilometer at a speed of 35kph. This does not only saves you fuel money but also an ally in protecting the environment due to its zero emission.

E-bikes community are growing in popularity and with its growth, several factors needs to be addressed.

Responsibilities in owning an E-bike

Land Transportation Office (LTO) has pointed out the alarming rate of vehicular accidents and theft. LTO toiled on a regulation that strengthens the previous Memorandum Circular No. 721-2006 that pertains to regulations in owning & driving an E-bike and stipulated a more safety and enhanced security feature on Light Electric Vehicles.

The new guidelines will help regulate accidents and other concerns such as theft, which happens to be a persistent problem that needs to be solved. Hence, to ensure the security, LTO encourages the public and the e-bike community to register to register their units.

California Electric Bike provides E-Bikes owners a guide to LTO’s updated rule on Light Electric Vehicle.

Source: http://www.lto.gov.ph/motor-vehicle-registration/224-brand-new.html#trans3

Registration of Light Electric Vehicle (LEV) (AO-2006-01)

Requirements:

Commercial Invoice of the vehicle from the country of origin
BOC Certificate of Payment
Certificate of Stock Reported (CSR)
Sales Invoice of MV with Sales evaluation from the Regional Office
PNP-TMG MV Clearance Certificate
Duly accomplished and approved Motor Vehicle Inspection Report (MVIR)
Appropriate insurance certificate of cover
Taxpayer’s Identification Number (TIN)

Procedure:

1. Proceed to the transaction counters and submit all the required documents to the Evaluator for evaluation and computation of fees.
2. Actual inspection of motor vehicles with duly accomplished MVIR. (This form is available for download here. You can accomplish this form prior to transacting your business at the LTO.)
3. Proceed to the Cashier when your name is called for the necessary fees and obtain an Official Receipt (OR).
4. Proceed to the Releasing Counter when your name is called to obtain the Certificate of Registration (CR), plates, stickers, and other requested documents.

Venue
Diliman District Office, Quezon City District Office, Pasay District Office, and Caloocan District Office.

To know more Visit the nearest California Ecobike store and selected CD-R King branches to check the units. For further inquiries visit www.californiaecobike.com, follow them on Facebook: https://www.facebook.com/EcoBikePH/ for updates.

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DIMENSION DATA PROVIDES UPTIME MAINTENANCE SUPPORT SERVICES FOR PALO ALTO NETWORKS SOLUTIONS

Launch of Dimension Data’s Uptime services for Palo Alto Networks in the Philippines
Manila, Philippines, 11 May 2017 – Dimension Data is offering its Uptime Maintenance Support Services for Palo Alto Networks® in the Philippines to provide IT agility, reduce downtime and improve the overall efficiency for clients’ business operations. Dimension Data is Palo Alto Networks’ only global Platinum Partner in the Philippines.

Dimension Data’s Uptime Services has several service elements that, when combined, will help to ensure business continuity for organisations of all sizes — this includes enterprise-level businesses, government bodies as well as calamity response and rescue.

Dimension Data will provide Level 1 and Level 2 support services as part of its Uptime services for Palo Alto Networks, with certified engineers providing the best possible assistance to its clients in the Philippines. This latest service offering from Dimension Data helps organisations allocate the appropriate level of response to events that occur with specific software and hardware devices.
It also provides a broad combination of response commitments applicable across a range of service calendars for around-the-clock protection of critical business systems. In addition, Dimension Data’s Uptime services provide users with access to engineers and technicians who liaise directly with vendors to accelerate incident resolution.

The Palo Alto Networks products and offerings supported under Uptime include:

• Next-generation firewall appliances
• VM-Series virtualized next-generation firewalls
• Subscriptions: Threat Prevention, WildFire™ threat analysis service, URL Filtering, GlobalProtect™  network security for endpoints
• Panorama™ network security management
• Traps™ advanced endpoint protection
• Aperture™ SaaS security service
• AutoFocus™ threat intelligence service
     Dimension Data’s Uptime Service Plans include:
• Remote – 24/7 remote support for software with incident-response within 30minutes
• Parts only – a cost-effective hardware plan that delivers 24/7 remote support and parts onsite
• Onsite – for hardware and software infrastructure that provides incident response within 15minutes
• Mission Critical – for hardware and software support which includes fast track access to senior engineers, availability and capacity monitoring and reporting, configuration archiving, and onsite engineer with part support within two hours when needed.
Dimension Data’s Uptime Service Plans are complemented by a set of advanced Proactive Support

Services which include:

• Asset Tracking and Analytics
• Availability & Capacity Monitoring
• Third Party Incident Coordination
• Configuration Archive
• Proactive Problem Support
• Technical Account Manager
• IT Service Integration
• Service Delivery Assurance
• MACD
• Annual Version Updates

Josef Figueroa, ASEAN Executive Advisor, Dimension Data Philippines, said: “With this new Uptime offering, Dimension Data gains a new momentum in the high-growth Southeast Asian market. We are glad to expand our Uptime offerings to further improve our multi-vendor support for us to provide better support to our clients.”

Abut Dimension Data

Dimension Data harnesses the transformative power of technology to help organisations achieve great things in the digital era. As a member of the NTT Group, we focus on digital infrastructure, hybrid cloud, workspaces for tomorrow, cybersecurity, and network as the platform. With a turnover of USD 7.5 billion and offices in 58 countries, we deliver services wherever our clients are, at every stage of their technology journey. Accelerate your ambition.

In Asia Pacific, we operate in 35 offices across 13 countries. We help clients enable technology, operate their IT infrastructures and transform technology solutions that deliver value. It combines an expertise in networking, security, customer experience (CX) and collaboration, data centre and end-user computing, with advanced skills in IT outsourcing, IT-as-a-Service, Systems integration services and training.

www.dimensiondata.com

Palo Alto Networks and the Palo Alto Networks logo are trademarks of Palo Alto Networks, Inc. in the United States and in jurisdictions throughout the world. All other trademarks, trade names or service marks used or mentioned herein belong to their respective owners.

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Let CD-R King Complement Your Summer Activities

The sun may be scorching hot but summer frolic will never be hindered as we think of summer activities and how to enjoy the season.

May it be with your family or friends, everyone feels the need to translate the heat into fun activities that will guarantee to alter your heat boredom.

Some may feel the urge to hit the beach for the much needed Vitamin-Sea while others plan to enjoy summer sports workshops. Trekking, Canyoneering, Spelunking and other extreme sports are also very popular.

Here are a list of CD-R King gadgets that will give you inspiration for your dream summer pleasure:

CD-R King Smart Phone Stabilizer

This gadget lets you shoot steady and compelling video like a professional filmmaker. This gimbal is compatible with most smartphones with screens smaller than 5.5 inches, including iPhone 4, 5, and 6. It’s a battery-operated handgrip that uses multi motors to eliminate the shake by automatically adjusting to your movements and allows you to shoot motions even while you’re running.

It also operates with a turntable design which allows video shooting with your smartphone in all position and direction as well as a Tilt Angle Joystick that gives you the ability to adjust your angle of shooting right at your finger tip.

CD-R King Drone

Drone users are growing in numbers especially on a sunny day, this assures them of an uninterrupted play time which cannot be achieved during days wherein imminent rain are standing.

CD-R King Drone is very portable and lightweight nor bulky and can be folded to a six inch size. It has a gravity Sensor and operates up to 30 meter control distance. It operates on WIFI connectivity and connect to your smartphone via APP to control. It also has a real-time transmission FPV system which can capture photos and record videos thru an adjustable camera angle.  This gadget runs on a rechargeable Lithium-Ion battery.

CD-R King Action Camcorder

Capture your extreme activities and record your adrenaline rush doing Zip-line, Rappelling, Canyoneering and the likes with a hi-resolution camera that lets you shoot hands-free. CD-R King Camcorder has built-in Wi-Fi to access via wireless, viewing on Smartphones or Tablets. It also has a waterproof case that be submerge up to 30 meters deep. The package also includes several mounts to adapt to all your needs.

CD-R King Portable Fan

With all these activities planned, what else are we missing? These portable fans are very handy and keeps us cool and refreshed under the summer sun. These are rechargeable thru USB or power it up thru AA batteries for continuous usage.

All these gadgets can be purchased at a very affordable price. Cd-r king believes that technology prices should not be a hindrance to those who cannot afford the pricey stuffs and this is what the general public has been enjoying.

Incidentally, CD-R King made it easier to get hold of your dream gadget as items can now be purchased thru Lazada Online Shopping,

Visit: http://www.lazada.com.ph/cd-r-king/?q=cd-r+king

Check their website www.cdrking.com or visit Cd-r King branches near you or follow them on Facebook: https://www.facebook.com/cdkingph to find out more.

 

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BIGGEST DESIGN & CONSTRUCTION EXPO & CONFERENCE OPENS AT SMX

The Philippines most awaited consolidation of the design and construction industry namely Interior & Design Manila (IDM), Philippines International Furniture Show (PIFS), Philippine Finishing and Furnishing Expo (PHILFFEX), and Philippine Ventilating & Air-conditioning Expo (PHILVAC) opened to thousands of architects, interior designers, engineers, developers, decision makers and design enthusiasts at the SMX Convention Center, Mall of Asia Complex in Pasay City. The events will run simultaneously from March 9th (Thursday) to March 11 (Saturday) from 9:30 a.m. to 7:30 p.m. daily.

Distinct personalities are in attendance during the exhibition’s opening ceremony including: Usec. Ruth Castelo (Department of Trade and Industry), Peter Kompalla (Executive Director of German-Philippine Chamber of Commerce and Industry), Khankhanit Amphuprapa (Minister of Thai Trade Center), Clayton Tugonon (Executive Director of CITEM), Eugene Yap (President of Hotel and Restaurant Association of the Philippines), Mila Lacson (President of Philippines Chamber of Handicraft Exporters and Artisan), James Jao (President of PIID), Duke Zuluaga (President of Chamber of Furniture Industries, Inc.), Ina Gaston (Exhibit Chair of Cebu Furniture Industries Foundation), Remigio Lastimoso (President of Pampanga Furniture Industries Foundation), Jorge Consunji (Chairman of Philconstruct Events, Exhibitions and Conference Corp.), Dante Abando (President of Philippine Constructors Association), Wilfredo Decena (Event Chairman of PHILFFEX), and more.

A curated show for the industry

“We have made this year’s event a feast not only for the eyes, but for the mind”, shared James Jao. IDM featured an artfully handpicked and curated display focusing on innovative products and solutions with the concept of “One Product – Multiple Application”. The organizers also highlighted the PIID Pavilion where selected Interior Designers showcased never-before seen concepts for the modern home.

Aside from these, IDM hosted the Continuing Professional Development (CPD) Conference and Workshop where international speakers from India, Malaysia, Melbourne, Shanghai, Singapore and Taiwan shared their expertise and the latest trends with the industry. World renowned speakers include Andy Hall (Founding Partner of MQ Studio), Brian Lin (General Manager of O + Design Int’l), Chris Yap Seng Chye (President of Malaysian Institute of Interior Designers), Claire Larritt-Evans (Founder of Larritt-Evans Interiors), Eleena and Michael Tan (Co-founder of BrandWorks), Iva Foschia (Founder, Principal & Lead Architect of IF Architecture), Peter Tay (President of Peter Tay Studio), Pratap Vasant Jadhav (President of Institute of Indian Interior Designers) and many more.

Milan of Asia

Proving that the Philippines is the top sourcing destination in the ASEAN Circuit, PIFS has gathered trade buyers from all around the globe such as the US, Singapore, Japan, Malaysia, United Arab Emirates, China, Australia, Saudi Arabia, Germany, and India. “Filipinos are known to bring their hearts to work,” shared Eduardo Zuluaga. “Philippine-made furniture reflects the soul of the artisans who put into shape the designers’ vision and PIFS is the best place to see this.”

The show featured a one-of-a-kind simple but powerful lobby design by Japan’s sought after interior designer, Shigeki Fukuda and also boasted a special feature of designs by the world-renowned Chilean stylist, scenograhper and designer, Nelson Sepulveda. “This is where we show the world how we interpret the latest industry trends, and in many cases, take the lead in design innovation”, added Zuluaga.

Going beyond design, beyond construction

To complete the shows, the Philippine Constructors Association, Inc. and the Philippine Society of Ventilating, Air-conditioning, and Refrigerating Engineers, Inc. joined the team launching PHILFFEX and PHILVAC which cater to the specific needs of this growing interior and fit-out construction industry. “Right now, the market for furnishings and finishing is strong and we want our local talents to get exposure and to get their own slice of this market,” shared Jorge Consunji.

Group Photo 1

On days one up to the second day of the event, PHILFFEX will be hosting seminars on facilities management in partnership with the Philippine Association of Building Administrators (PABA). Topics to be covered include the Fundamentals of Engineering Operation and Maintenance of Facilities in Mixed-use Development and General Property Management. On the last day, a forum called Design Talks will bring together a select panel of industry experts to discuss trends and business opportunities shaping today’s world of fit-out.

At the front line of these trade events is its co-presenter, Pacific Paint Boysen Philippines together with its major sponsors: CW Home Depot, Matimco Incorporated, Norde International Distributors, and Wilcon Builder’s Depot. For more information, you may contact the event organizer, Global-Link Exhibitions Specialist, Inc., at (02) 893 -7973 or visit the event’s official website: www.gesi.com.ph/IDMNL, www.pifs.ph, and www.philffex.com.

“We’re looking forward to the synergy that these trade events will showcase. I’m sure that the continued collaboration of the Philippine Institute of Interior Designers, Chamber of Furniture Industries in the Philippines, Cebu Furniture Industries Foundation, Pampanga Furniture Industries Foundation and Philippine Constructors Association will result in a successful trade event for our respective industries,” remarked Wilfredo Decena.

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Hyundai highlights US spending plan before Trump inaugurated

SEOUL, South Korea (AP) — Hyundai Motor Group said Tuesday it will significantly increase its investment in the U.S. while Donald Trump is president and is considering building a new U.S. factory. Chung Jin Haeng, a president of the world’s fifth-largest automotive group, said Hyundai Motor, Kia Motors and their affiliated companies will spend $3.1 billion by 2021 on research and development and maintaining their factories in Alabama and Georgia.

That represents a 50 percent increase from the $2.1 billion the companies invested in the U.S. in 2012-2016. The increased spending comes mostly from research and development, as the South Korean maker of the Genesis and Tucson invests in artificial intelligence, autonomous driving, environmentally friendly cars and other future technologies.

Chung said Hyundai will study building a new U.S. factory if demand for cars rises during Trump’s administration. The new administration’s promise to create 1 million jobs and attract new companies could stimulate demand for cars and other products, he said.

"If there is such a sign, we will immediately review (the new plant)," he told reporters. "We won’t miss when the time is right." Hyundai did not provide any further details about a possible new plant.

The South Korean group does not usually disclose its five-year investment plan for specific countries, and the announcement of the U.S.-specific investment plans comes just a few days before the president-elect takes office on Friday.

Since Trump won the election, he has badgered auto companies about building their cars in the United States rather than Mexico. The South Korean automotive conglomerate has not yet drawn public attention from the president-elect, who threatened to impose a border tax on vehicles made in Mexico by Ford Motor Co., General Motors Co. and Toyota.

Automakers have responded to Trump’s threat by affirming their commitment to the U.S. market. Earlier this month, Ford announced it had scrapped plans to build a new $1.6 billion small-car factory in Mexico while Fiat Chrysler announced a $1 billion investment plan in its two U.S. factories.

Nearly all automakers build small cars in Mexico to take advantage of its lower wages. Hyundai is not an exception. When Kia’s first Mexico plant launched operations just two months before the Nov. 8 election, the group said about 80 percent of the vehicles assembled there will be exported mainly to the United States and other countries. The plant has a capacity to turn out 400,000 cars per year.

That Mexico plant is now "a source of worry" for the carmaker, Chung said, without elaborating why. He said Hyundai does not plan additional investments in Mexico. He denied that political pressure was behind the company’s announcement of its U.S. investment plan.

"The U.S. market is strategically important for us," he said. "Success or the failure in the U.S. market is a measure of global success."

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