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Coca-Cola turns up the volume on OPM music with Coke Studio

Manila, July 29, 2017 – The sounds of Pinoy music will get a refreshing taste as Coke Studio opens in the country, bringing a fresh experience for the local music industry.

Coke Studio Logo

The first of its kind in the country, Coke Studio is a music TV show that encourages collaborations among Filipino artists – bringing together different musical genres, the young and seasoned artists, and the mainstream with the indie. Coke Studio is a celebration of the rich diversity in OPM and the central unifying role of music among Filipinos.

“Coke has always been about encouraging personal expression among the younger generation of teens, and what better way to unite them but through a universal language, which is music. This is what Coke Studio is all about. We are making music our tool of choice to connect with teens,” said Stephan Czypionka, Coca-Cola Philippines Vice President for Marketing.

Noel Cabangon

Coke Studio also serves as a stage that will showcase and highlight the wonderfully surprising new music that comes out from the collaborations between OPM legends and upcoming artists: Noel Cabangon, Curtismith, Moonstar88, Jensen and the Flips, Sandwich, BP Valenzuela, Gabby Alipe and John Dinopol of Urbandub, The Ransom Collective, Abra, Gracenote, singer-composer Ebe Dancel, Autotelic, Franco, and singer-songwriter Reese Lansangan.

Coke Studio is hosted by OPM powerhouse Raymund Marasigan and Buddy Zabala, both from Eraserheads – one of the country’s most iconic rock bands. More than just a TV show, Coke Studio brings the viewer to the real experience – giving a first-hand, front seat view of the collaboration and how each artist bares their soul in the performance.

Autotelic

“As soon as they started playing their instruments, they just forgot about everything else,” said Marasigan on the experience inside the Coke Studio. “And a great artist will really come out with something, will produce something! Some artists may have come unprepared, but once they were in there, they just brought it out.”

Franco

But the Coke Studio experience does not stop there. An interactive Coke Studio truck will roam around the country to give university bands an opportunity to perform and interact with the artists.

Gab and John of Urbandub

Coke Studio is also joining some of the biggest fiestas and festivals nationwide with the Coke Canreaoke – an interactive installation loaded with OPM hits for anyone who wants to showcase their singing prowess.

Gracenote

Coca-Cola Philippines recognizes the strong influence of music in the lives of Filipinos – a unifying thread that goes beyond language and dialect, political views and boundaries, and even religion.

Jensen and the Flips

With Coke Studio, Coca-Cola Philippines brings a new taste to the sound of Pinoy music.

Moonstar88 Sandwich

The Ransom Collective

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands and nearly 3,900 beverage choices. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our company’s portfolio features 21 billion-dollar brands, 19 of which are available in reduced-, low- or no-calorie options. These brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world’s largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at http://www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

 

 

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