FUSION marries funk and class in one ‘eclectic’ trade show
Guests were treated to a classy yet modern lifestyle with frisky and colorful allure at the FUSION Lifestyle and Hello Dolly Trade Show slated last August 13 and 14, 2014, at the Manila Polo Club lobby.
The two-day event, organized by Canadian Manufacturing, put the spotlight on the union of the elegant with the modern; the sophisticated with the funky; the nude with the colorful; and the classic with the youthful. This eclectic mix was showcased in the exhibits that featured the company’s bed and bath lines and infants and kids apparel products.
“Lifestyle by Canadian has always committed itself to bringing the good life to our customers. This trade show highlights our commitment and more as we aim to give visitors an experience beyond the good life – that is, catering to their unique tastes and individual preferences,” says Ravi Daryanani, Managing Director.
Divided into six distinct show areas: A-List institutional area; Urban Living Premium and Basic area; Character Collection area; Pick n’ Go area; Modern Linens and Qualcom area; and Store Look area, the event was designed to attract and transport visitors to the wide variety of Canadian Manufacturing’s product lines.
Apart from the show areas, the event featured exciting activities for both young and young at heart.
“We intentionally mounted a ‘styling’ activity for those with creative spirit and eye for sophistication. Not to be left out are the ‘selfie’ kings and queens, who definitely enjoyed in the photo-op activity. The tech-savvy got their fill of the digital showcase we prepared especially for them,” explains Chand Daryanani, Sales and Marketing Manager of Canadian Manufacturing.
DIY (Do-It-Yourself) savants got their creative juices going at the #MyBedroomStyle activity area, where they were given the opportunity to customize bedrooms to their liking. It gave a preview of what customers at home could experience when they log on to the company’s website, where a new built-in application now allows them to choose the style and color of their room wall that is fitting of the bed sheet they choose. At the activity area, customers had their masterpieces printed to take home as souvenirs or post them to their Facebook walls.
At the #FUSIONFeed activity area, hashtag enthusiasts had the chance to win special prizes for the most eye-catching tweets that creatively incorporated #ChangeIsComing, #Fusion, #PickNGo, #UrbanLiving, #Lifestyle2014, or #HelloDolly2014 into their Twitter and Facebook posts.
The company for the modern lifestyle
Featuring pre-loved and soon-to-be-loved infants and kids apparel, baby beddings, baby gift sets, towels, and bed and bath product lines from top brands such as Hello Dolly, Little Wishes, Disney, Winnie the Pooh, Baby Einstein, Little Einsteins, among others, each area brought to the table what patrons of the products have come to love all these years, plus new product offerings that are sure to catch the eyes and capture the hearts of customers.
The trade show indeed reflects New Creation Manufacturing’s brand image as a company tailored to the Filipino consumer’s modern and eclectic lifestyle preferences. Established in 1956 as a manufacturer of infants and kids apparel locally under the brand name Hello Dolly, it soon expanded to market its products all over the globe.
In the ‘90s, it marked another milestone with the acquisition of licenses to market some of the world’s beloved brands such as Disney, Snoopy and Warner characters.
Today, New Creation Manufacturing, with its president Hiro Asandas at the helm, takes pride in being the exclusive licensee of the top apparel and beddings brands and carries sought-after character portfolio.
What makes New Creation Manufacturing stand out is not only the brands they carry, but also the quality it puts into the creation of its products. It uses high-quality cotton for most of its products. Never stopping there, it has also recently acquired the official license from Cotton USA to manufacture all its products using USA Cotton.
New Creation Manufacturing is now singled out as one of the very few manufacturers who know their customers well. Whether it’s the latest apparel designs for babies and kids, or bringing pleasurable sleeping moments to the Filipino families, New Creation Manufacturing takes excellent products and quality service to a whole new level.
This is a one of kind history of a 90yo business owner Fusion that hit’s the gym everyday, a loving husband, a good father and grand father to his grand children Mr. Hiro shared to us during the last day exhibit of Fusion, and the most amazing is he is so familiar with some places in manila including the streets and establishments. For more than a decade Fusion stand and leading in the market for most Hotels and Department Stores like Rustan’s, Robinsons and the like.
Sir Hiro, I congratulate you for keeping your company in long life. In generation Fusion is now under management of his son and grand sons. Kudos to all of you. AMAZING!!
Did you ever think that he is a foreigner or a foreign investor that stays here in the Philippines? think again coz Sir Ravi here speaks very well tagalog and live his life here.
He is now taking care of the family business that starts in Juan Luna, Divisoria, Manila City.
Sir Ravi talks a lot about how the family business started up to his education and where the Fusion standing now. Business partnered to his father and son, Quality boss I may say. A very inspiring and simple speech that Sir Ravi shared to us. Thank you Sir Ravi.
Happy 55th Year Anniversary to you and looking forward for more than 55th year of providing quality linens worldwide.
Visit my Facebook Fanpage to view more photos;
Visit my Facebook Fanpage;