ENERGIZER NIGHT RACE MANILA 2015 TO BENEFIT THE CHILDREN OF BANTAY BATA 163

Energizer is set to launch its first open run on June 27, 2015 where over 3,000 runners are expected to light up the streets of Filinvest City in Alabang. This is part of Energizer’s ongoing commitment to share positivenergy with the children of Bantay Bata 163.

According to Claire Guevarra, senior brand manager of Energizer, the company’s partnership with Bantay Bata 163 allowed them to further their thrust in giving back to the community.

“"It is important to put self-improvement as your daily goal in life, but stretching your arms to further help others is one of the best indicators that we have lived fully. With our partnership with Bantay Bata 163, we were able to realize this, and we will continue to engage ourselves in a partnership that nurtures both the brand and the beneficiaries it embraces." said Guevarra.

As an open run, the participants are encouraged to keep going and run as far as they can within the 2 hours given time. For every 3k loop that the runners will run, P100 will be donated to Bantay Bata 163 as part of its operation and medical treatment funds. With the expected runners, the Energizer Night Race Manila 2015 aims to raise P1,000,000.00 with the help of the participants who will run within the 2 hours given time.

According to Vincent Lizo, Energizer Philippines’ business director, the first open run bears truth that no competition is needed if we want to help improve the lives of children.

"Being generous is all about benefiting others more than yourself”, Lizo said. “For its part, Energizer, as a company, will recognize every runner of this event as a winner since no medal nor any form of special recognitions are needed to fulfill our responsibilities to the community," added Lizo.

Meanwhile, MJ Tiquia, Energizer brand activations manager, shared that the company will offer a different running experience to its loyal participants. This year’s race kit is priced at 700 pesos covering any distance, which includes a race singlet, race bib, Energizer headlight, Energizer cap, and Schick Xtreme 3 Razor. It will also provide access to pre and post race activities, which will feature different bands to provide fun and entertainment.

“"The runners’ time will be monitored through the radio frequency identification (RFID), which tracks every 3k loop a runner makes. Kilometer markers in the race route are available to serve as the runners’ references,"” Tiquia said. “"For this event, runners will have to run as many loops as they can to keep on going for positivenergy."

A battery meter will light up every time a runner finishes a three-kilometer un. This battery meter will compile all the three kilometer runs every runner makes until it reaches a one million target. This will be put on view through an LED-display onstage, and in the start and finish arc.

“"We would like this year’s night race to be the participants’ source of fulfillment since they are able to radiate positivenergy to the people involved," Tiquia said.

She added, “"Truly, this will not only be a venue of fun and excitement, but more importantly, a source of hope for the children of Bantay Bata 163."

“"We are inviting everyone to come and join us in this event. This is a good venue to bond with families and friends through a healthy activity, and at the same time help in the common cause for the children of Bantay Bata 163," Guevarra concluded.

Registration includes both online and through official registration sites Reebok Filinvest, Trinoma and Megamall, RUNNR BGC and Royal Sporting House Glorietta. Online registration and details of event are through Energizer’s official website at www.energizer.com.ph, www.Facebook.com/EnergizerPH, and race partner www.pepsquadevents.com.

RACE FEES & INCLUSION

Registration Fee: 700.00
Note: Registration fees are non-refundable and non-transferable

Once registration has been duly processed, there will be no refund for participants who, for whatever reason, do not eventually take part in the race.
Runners will receive a race kit upon registration.

Registration Details:
Registration Fee: P 700 / registrant (any distance)

-This fee will cover a race kit: race singlet, race bib, Energizer headlight, Energizer cap, free Schick Xtreme 3 razor, and access to the pre and post-race activities.

Registration Period:
Online – May 23 to June 21;
On-site – May 29 to June 21

Registration Sites:
Reebok Trinoma
Reebok Megamall
Royal Sporting House Glorietta
RUNNR BGC
Reebok Filinvest

Online registration:
www.energizer.com.ph
www.pepsquadevents.com

 

Media Contacts:

Alvin Marayan                                                                                  Air Urquiola

Media Relations Officer                                                                   Managing Director

PRC, Inc.                                                                                          PRC, Inc.

Telfax: 7250237                                                                                Telefax: 7250237

Mobile: 0922-8599213                                                                       Mobile: 0922-8599216/0917-8328572

Email: alvin_marayan@teamprcinc.com                                           Email: raburquiola@teamprcinc.com

 

 

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Zoocobia at Clark, Pampanga Tour Operators Day

On May 26, 2015 at Zoocobia, Clark, Pampanga, Zoomanity Group, the leader in Theme Parks and Zoo Management in the Philippines will welcome 500 Travel & Tour Operators to acknowledge them with their contributions and loyalty in bringing quality destination and education to patrons and clients of Zoomanity Group. Zoomanity Group handles 5 theme parks; Zoobic Safari at Subic, Zambales, Zoocobia at Clark, Pampanga, Zoocolate Thrills at Loboc, Bohol, Residence Inn & Zoo at Tagaytay and Paradizoo at Mendez, Cavite. The company is managing different hotels and restaurants too in the Philippines and abroad.

CEO Robert Yupangco, COO Del De Jesus and different Operations Managers under Zoomanity Group will welcome the media too who are helping the company in dissemination of information.

According to Engr. Grace Bondad Nicolas of TAG Media and Public Relations, "Zoomanity Group likes to give back the blessings to our partners who are the travel & tour operators and the media. Without them, the ever increasing customers and clients who are visiting and patronizing the different theme parks under Zoomanity Group will not be possible. We are thankful and grateful and to acknowledge them, Zoomanity Group are doing events like these annually."
Zoocobia Theme Farm is a 5 hectares facility at Clark, Pampanga and a tourist destination. To visit the theme parks, please contact Grace at grace@asiadigitalmarketing.ph and for more information, please visit
http://www.zoomanity.com.ph

 

 

Zoomanity Group of Companies Zoocobia Logo

 

 

 

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MANILA PHILIPPINES, 20 May 2015 – Lazada, Southeast Asia’s leading online shopping and selling destination, kicks off its Big App Sale <http://www.lazada.com.ph/big-app-sale-days> on 21 May 2015. The four-day event promises to bring the best mobile app-exclusive promotions across all product categories to consumers in the Southeast Asia.

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This exclusive sale extravaganza brings the best deals to thank Lazada’s rapidly growing number of app users for their support. Since the company launched the Android;

<https://play.google.com/store/apps/details?id=com.lazada.android&referrer=utm_source%3DOnSite%26utm_medium3Dcpc26utm_campaign3DADXADREFweb852328d369 b76f%26utm_content%3DAD-X> app in June 2013 followed by the iOS <https://itunes.apple.com/us/app/lazada/id785385147?mt=8> app in January 2014, mobile app downloads have reached over 11 million to date in the region.

The Android app has consistently ranked among the daily top four shopping apps in Southeast Asia. In April this year, the iOS app has been featured as a recommended shopping app about 70 times daily on the regional App Store.

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The Rise of Mobile and Mobile Apps According to<https://www.consumerbarometer.com/en/insights/?countryCode=PH> Google’s Consumer Barometer 2014 report, smartphones (41%) and tablets (15%) are the most commonly used mobile devices in the Philippines, as compared to computers (36%). This mobile-first consumption changes the way consumers now browse and shop online.

Lazada has also seen a surge in mobile app downloads across the region, which has grown over 75% since December 2014. There were approximately 1.5 million or close to 50,000 downloads per day in April alone.

“We bring Southeast Asia’s largest online shopping mall to our consumers anytime and anywhere, with a best-in-class effortless mobile app shopping experience. Besides fantastic deals during our Big App Sale, consumers get access to the widest range of international and local products at their fingertips and enjoy secure payment options such as cash-on-delivery,” said Inanc Balci, CEO of Lazada Philippines.

The Lazada Big App sale kicks off on 21 May offering four different promotions for shoppers to get the maximum value from their purchases via mobile apps. App users can enjoy crazy deals each day at 9am, 12pm, 6pm and 9pm. For additional value, Lazada app users can enjoy an extra 10% discount off a selected category every day, and vouchers giveaways. There will also be a ‘PhP 99 Store’ with 100 deals priced at only PhP 99.

Lazada Philippines is also excited to announce the first-ever Globe Sunday promo where an exclusive 10% discount voucher will be available to Globe ​prepaid, postpaid, TM and Tattoo customers on Sunday, May 24. This additional discount is valid for purchases made on the Lazada Mobile App and is applicable on all items. Globe Sunday is the first exclusive promo to run after the recently signed partnership between the country’s no.1 mobile brand Globe Telecom and the largest e-commerce player, Lazada Philippines.

The Lazada Mobile App Shopper Consumers spend more time browsing per session on the mobile app than the desktop, with an average of 7.3 minutes on Android and 8.5 minutes on iOS, as compared to 4.5 minutes on the desktop in the Philippines. There are also more females than males using the mobile apps, with the majority of 65% aged between 25 to 44 years old. The most popular product categories shopped on the mobile apps in April are Home and Living, Mobile and Tablets, Home Appliances, and Health and Beauty in the Philippines.

The Lazada Mobile App Shopper Across Six Southeast Asian Countries  Age group
· Across all six countries, the biggest group of mobile shoppers are within the 25-34 age group (average 45% on Android; 51% on iOS).
· This is followed by the 18-24 age group (average 22% on Android; 24% on iOS) for all countries except Singapore (16% on Android; 17% on iOS).
· The number of shoppers age 45 and above are comparable among all countries (average 10% on Android; 7% on iOS) with Singapore having a higher variation (14% on Android; 10% on iOS).Gender
· Women are trumping men in mobile shopping in the Philippines Android Users: 56% are female, 44% are male iOS Users: 61% female, and 39% are male Time spent per app session
· In the Region, iOS shoppers spend the most time at 7.2 minutes on average versus 6.5 minutes on Android.
· Philippines shoppers spend the most time on the site at 8.5 minutes on iOS and 7.3 minutes on Android, while Singapore shoppers spend the least, at 5.4 minutes on iOS and 5.1 minutes on Android.

“Certainly mobile shopping is more convenient and hassle-free, and that is why we think it’s bucking traditional shopping trends when it comes to gender. With an average time spent per session by mobile app shoppers being under ten minutes, it clearly beats travelling out and navigating the crowd in physical malls,” said Inanc Balci, CEO of Lazada Philippines.

About Lazada

Lazada <http://www.lazada.com.ph/> (www.lazada.com.ph) is Philippines’ largest online shopping mall and is pioneering e-commerce by providing a fast, convenient and secure online shopping experience combined with an extensive product offering in categories ranging from mobiles & tablets and consumer electronics to household goods, toys, fashion and sports equipment.

Lazada is continuously striving to offer its customers the best possible shopping experience with multiple payment methods including cash on delivery, extensive warranty commitments and free returns. Lazada mobile applications for Android, iPhone and iPad provide additional convenience to its consumers’ allowing them to shop anywhere, anytime.

For more information, please visit <http://www.lazada.com.ph/> http://www.lazada.com.ph.

For updates on Lazada’s latest innovations, as well as activities, contests and promotions, connect with us via Facebook (<https://www.facebook.com/LazadaPhilippines">https://www.facebook.com/LazadaPhilippines">https://www.facebook.com/LazadaPhilippines>https://www.facebook.com/LazadaPhilippines).

 

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Apag Marangle

Posted: 05/18/2015 in Food & Beverage, Restaurant

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This is a unusual way of serving in Apag Marangle Makati Branch, but since we all had a showcase of meal the owner decided to have it like a buddle fight or simply how Filipino share a food. The usual way of having this kind eating is during fiesta or on special occasions. I don’t do bare hand eating but because of these i used my hand and start to clean the food in front of me- ( Tapat mo Linis mo, ika nga ) – ( Kasalanan ni Cherry and Arni ito at pinag kamay ako… :)).

 

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Mouth watering food are here and ready to serve, kapampangan food are one of the best food ever that i have. I remember when i was young my grandma used to cook food that is not usual on an every day meal on our table, but every time i visited my grandma in her house she cooked food for me. My cooking habit was an influence from my grandma coz she cooked very well, my grandma used to say that the special ingredients is LOVE. You don’t cook because it’s your job, but because you love what you do and you love to share it to your family. My grandma is also a kapampangan just like Apag Marangle Restaurant.

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People behind Apag Marangle Kapampangan restaurant, who also share their love in cooking and without any knowledge about restaurant perse, and yet Apag Marangle who started in Bakolor Pampangga now extended their kitchen to Park Square, Makati City.

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Mouth watering meal are all prepared with TLC, and they will only prepare the food when you order it which one of the reasons why it will take time before you have it.

 

 

 

 

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Visit Apag Marangle Facebook;

https://www.facebook.com/pages/Apag-Marangle-Park-Square/827637893976385?fref=ts

 

 

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A Pre Mother’s Day Celebration with my wife, and witness how kapampangan restaurant serve their legacy food. We both enjoyed our meal and super busog up to dinner time.

Thank you to Cherry and Arnie for inviting us to this event though i don’t do bare hands eating, Cherry and Arnie make me do it.

 

 

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Considered as the most accomplished female entrepreneurs in Asia, CEO Rebecca Bustamante joins Asia Digital Marketing Expo as speaker Chalre Associates, a multinational executive search firm with CEO Rebecca Bustamante Mills joins the upcoming Asia Digital Marketing Expo 2015 happening on July 26, 2015 at SMX Aura, Taguig, Philippines.

Considered as the most accomplished female entrepreneurs in Southeast Asia because of her struggles to succeed as then an Overseas Filipino Worker (OFW) & became the Director for Sales in a multinational cosmetics firm abroad before having her own multinational company, Rebecca Bustamante is an inspiration to many because of her determination and for being focused to be on top of her game even just as being a household helper before.

According to her, everyone can shine, in any fields whether being a household or a janitor, one just need to do her best and the employer will notice. That’s why, Rebecca,from being an OFW, because of her determination, graduated from college while working overseas and even took and finished a masteral degree while working as an OFW. Now, not just an inspiration but a mentor, motivational speaker and the CEO of her own company.

Rebecca Bustamante Mills also organize the successful Asia CEO Forum and Asia CEO Awards on its 7th year now and tagged as the biggest business gathering in the Philippines. It is considered one of the most important business networking events in the Southeast Asia region. The forum serves as a hub for the spreading of ideas that help executive managers overseeing enterprises across the Asia Pacific region.

Presenters are leaders in their industries and engaged in momentous pursuits of significance to the ASEAN region. Attendees are senior business people, high-ranking government officials and media journalists.

At Asia Digital Marketing Expo 2015, different top executives will join together to share the future of Online Marketing in the Philippines and in Asia Pacific region with the following points:

• The digital economy of the Philippines
• Positioning the Philippines as a gateway from East to West and West to East
• Is the Philippines ready to be a cashless society?
• Disrupting tradition and embracing innovation
• Technology and Entrepreneurship driving inclusive growth
• Micro – multinationals E-commerce connecting SMEs to ASEAN and beyond

Partial list of speakers are as follows;

Constantin Roberts – Managing Director, Zalora Philippines

Earl Valencia- Head Corporate Development/Innovations, Smart Communications

Kristian Melquiades- General Manager, Viber Philippines

Richard Upton- President, John Robert Powers Asia

Donald Lim- Chief Digital Officer, ABS CBN

Janette Toral- E Commerce Advocate, Digital Club Filipino

Robert Yupangco- President, Yupangco Group of Companies

Chinkee Tan- Best Selling Author, Motivational Speaker, Radio Host and Wealth & Wellness Coach

Rebecca Bustamante Mills- CEO, Chalre Associates & President, Asia CEO Awards

Mikel Yaw- CEO, Elabram Systems Group

Carlos Celdran- Brand Ambassador, Tour Guide

Maria Camille Montejo- CEO, NWSteel Technologies & Tree Top Adventure Inc.

Pocholo Gonzales- CEO, Creative Voices Productions

Tanya Llana- Marketing & Sales Director, Victoria Court & General Manager, Hotel La Corona De Lipa

James Jimenez- Director, Commission On Elections

Lloyd Luna- CEO, Lloyd Luna Corporation

Jonathan Luzuriaga- President, Philippine Software Industry Association

Donald Felbaum- Managing Director, Optel

Lewis Hong- Web Consultant, Xyxon Singapore

Kim Bernardo Lokin- Managing Editor, Business Class Magazine

For more information, you may visit www.asiadigitalmarketing.ph. For partnership and sponsorship, you may contact TAG Media & PR at 09166299381 or at grace@asiadigitalmarketing.ph

Asia CEO Awards 

 

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Asia Finance Summit 2015

Posted: 05/06/2015 in Management

One of the best seminar that i attend is the Asia CEO Awards at Raffles Hotel in Makati City. A chance of a life time to meet with some Successful CEO in Asia, listening to their talk and how they mix their selves to other CEO or attendee reflects their character.

I met the person behind Belofied, Ms. Vicky Belo. while listening to her speech coz she’s the first one or i may say that vicky started the event of the one day summit for the Asia CEO Awards and she started it well. Followed by other CEO after CEO that entice each attendees not to skip the speech of each President and CEO followed by Ms. Fe of HARI ( HYUNDAI )  

The ASIA FINANCE SUMMIT 2015

was held last April 2015 and some of the attendees are President and CEO of different company…

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with this photos are Richard Mills, Ms. Hannah Yulo oversees finance for one of the country’s fastest growing commercial and residential real estate developers: Double Dragon Properties, Yupangco group of company, Companies success are in hands of this people.

 

 

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with Ms. Kim – moderator for the panelist of Asia Finance Summit…

 

 

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Pro Earth Day Everyday!

Posted: 04/30/2015 in RUN, Sports

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Five months down the road, ten-year-old Whakeen Sisante has a promise to keep –that is to plant a tree on his 11thbirthday.

The young Earth advocate from Cavite has made this vow as his commitment to protect, respect, and oversee Earth care when he joined Pro Earth Run 2015, a feat he has also accomplished in 2014.

Asked why he keeps on joining Pro Earth Run, his answer is that of someone wise beyond his years: “Because I love Mother Earth and it’s the only one we’ve got!”

Along with this youngster, about 5,000 other Earth advocates also joined Pro Earth Run 2015 on April 25, 2015 at the SM Mall Of Asia Grounds in Pasay City. An advocacy run of Earth Day Network Philippines Inc. (EDNPI), the local prime mover of the annual global Earth Day Celebration, the fun run was also supported by government, corporate, academic, religious, and other allied environmental advocacy institutions.

“Over the past 15 years, Earth Day Network Philippines has been encouraging people to celebrate Earth Day every day,” said EDNPI President Isagani Serrano, underscoring that it must be Earth Day everywhere for everyone.

Meanwhile, Department of Environment and Natural Resources (DENR) Officer in Charge and Assistant Secretary for Human Resource Development and Information Systems Bresilda Gervacio pointed out the importance of protecting Mother Earth by citing the benefits she gives to people.

“It is the place where we live, we work, and we play. So we need to sustain its resources. With self-discipline, we can make a difference,” she said while addressing the huge crowd of runners that was composed of students, employees, government and business leaders, and even expats.

Together with EDNPI, the Pro Earth Run 2015 was made possible by the collective support of DENR, United Parcel Services (UPS), and SM Cares – a division of SM Foundation.

Pro Earth Run 2015 was also supported by Phiten, Xend, Merrell, The Medical City, Canon,Greenlite Banner – The Reusable Banner, Maynilad, OK Quench, Timex, Gerry’s Grill, Uncle Cheffy, Mont Albo’sGinhawa Spa and Dining, Kabayan Hotel – Pasay, IWMI, Air Asia, Smart, Rudy Project, Flawless, Farlin, Zim Power Cleanser, C-Lium Fiber, We Run For Good Health, Fern C, Pag-Ibig Fund and SM Tickets, SM Cinemas, GMA7, GMA News TV, United Neon, 106.7 Energy FM, 97.9 Home Radio, Play FM Radio, Wish 107.5, Malaya Business Insight, Business Mirror, MYX, and ABS CBN Sports + Action.

Group runners also joined from the following companies and institutions: Cognizant Technology Solutions, GT Metro Foundation, Cardinal Santos Medical Center, MHE Demag, PLDT, PCSO, SSS, Converga, MAPECON, GSIS, DOLE, SPI Global, Heritage Hotel, EXL, MTRCB, Land Bank of the Philippines, Cemex, HP – NPEC, Cathay Pacific, One Meralco, Philippine Carabao Center, GT Capital Holdings, PhilHealth, Manila Water, DOST, DOLE, Comark, Bayer, Salvador & Associates, North Fairview High School, De La Salle University, Informatics, and My World and World We Want.

Will Whakeen make good of his promise? Let’s find out on Pro Earth Run 2016!

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Pro Earth WhakeenSisante

clip_image004 DENR Asec Bresilda Gervacio

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this is our family bonding, together we run, together we celebrate Pro Earth Run 2015 …

CONGRATULATIONS to The Pro Earth Run 2015 for a very successful running event 2015, and to Huper International who organize and coordinate everything what is needed to the event. Thank you Huper International for taking care of all the bloggers and to Tita Carol for being there to give us breakfast and others.

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with me my blogger friend couple Nonoy and Ruth Floresca, blogger and running date at Pro Earth Run 2015, with my Sony ActionCam AS100H.

 

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VIP Front WRL

Wrangler launches upgraded VIP Card with top-notch perks and privileges for customers
Exclusive Philippine product lines continue to enhance this boundless brand in 2015

Hardwired into the iconic American brand’s DNA is the free and fearless spirit of adventure. It’s all about being instinctive and adventurous, about facing challenges and always being ready for action. So it just naturally fits that Wrangler’s mission has always been to deliver expertly crafted, stylish and functional denim that gives each and every wearer the feeling of freedom and unlimited possibilities to explore.

Backed by over 100 years of denim brand heritage, innovation and authentic craftsmanship, the brand continues to focus on the driving forces that push it to create more and do better – denim, design, and of course, Wrangler wearers.

2015 spells an exciting time for Wrangler Philippines with the launch with its upgraded Wrangler VIP Card. Simply put, it’s the brand’s way of ensuring that avid customers receive top-notch service and a number of great pluses. Wearers can avail of free alterations for any pair of Wrangler Jeans in stores without having to present a receipt, and enjoy a free cup of freshly brewed coffee while waiting at select Wrangler boutiques.

Starting June, the current over 7,000 VIP cardholders can earn points which they can use to purchase Wrangler items. Members can earn 1 point for every P 10.00, and can earn more than double on their birthday month with the P10.00 being equivalent to 4 points. Each point gives cardholders 50 cents which they can accumulate and use to buy products.

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Another perk, cardholders receive invites and access to Wrangler events including the recent blocked screening of highly anticipated action movie, The Avengers. They also get offers and deals from the brand’s VIP lifestyle partners Tree Top Adventure, Mrs. Fields, Uncle Cheffy, Chef’s Barrel, Kuse, Ace Water Spa, Ersao, Distillery, Draft, Brew Haus, Black Olive Cerveceria, and Imperial Ice Bar.

And it’s easy enough to be part of the VIP crowd. Avail the card for an accumulated purchase of Php2,500 worth of Wrangler products within a 6-month period, and bring along to enjoy all the amazing things Wrangler has for consumers.

More exciting news comes in the form of 2 new product lines exclusive to the Philippines. Wrangler introduces its Exclusive Underwear Line for the country, which like their signature denim, is made for tough service and benefits from the same superior craftsmanship and eye for detail that the brand applies in all of its products. Featuring a variety of product categories, a number of collections hitting the shelves very soon, and a fit guide, the exclusive line ensures comfort and style for every wearer.

Next comes Wrangler’s newest all men’s non-denim line that infuses ingenious technology with easy-care style. Timber Creek equips guys with a diverse selection of khakis that boast wonderful fabric technology for lighter and breathable non-denim pants perfect for our tropical climate. With an extensive style roster available, guys get the ultimate non-denim experience with Timber Creek.

 

 

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Photo:

Joan Clarice N. Caccam, Assistant Brand Manager, Bounty Agro Ventures, Inc and Engr. Grace Bondad Nicolas, CEO, TAG Media & Public Relations

 

Bounty Fresh joins Asia Digital Marketing Expo 2015 on July 26, 2015 at SMX Aura, Taguig, Philippines

According to Ms. Joan Clarice N. Caccam, Assistant Brand Manager of Bounty Agro Ventures, Inc. (BAVI), Bounty Fresh Chicken is a brand under the Bounty Fresh Group of Companies (BFGC), a privately owned company operating in the Philippines. BAVI and its sister company, Bounty Fresh Food Inc. supplies live chicken, dressed chicken, and various processed chicken products nationwide. Bounty Fresh Chicken was awarded "Asia’s Best" in 2009 Asian Livestock Industry Award in Malaysia and is the most-liked chicken brand in the Philippines. It has over a million likes in one of the leading social media platforms, Facebook. This year the brand has launched its new online campaign, #DiskarteNaMayArte. This campaign aims to celebrate the Bounty Fresh Moms out there who always find creative and resourceful ways to make homemaking extra special for their loved ones.

Bounty Fresh supports Asia Digital Marketing Expo 2015 because it acknowledges the powerful role of digital media in reaching and interacting with its customers and brand lovers. At Asia Digital Marketing Expo 2015, different top executives will join together to share the future of Online Marketing in the Philippines and in Asia Pacific region with the following points:
• The digital economy of the Philippines
• Positioning the Philippines as a gateway from East to West and West to East
• Is the Philippines ready to be a cashless society?
• Disrupting tradition and embracing innovation
• Technology and Entrepreneurship driving inclusive growth
• Micro – multinationals E-commerce connecting SMEs to ASEAN and beyond

Partial list of speakers are as follows;
•    Constantin Roberts – Managing Director, Zalora Philippines
•    Earl Valencia- Head Corporate Development/Innovations, Smart Communications
•    Kristian Melquiades- General Manager, Viber Philippines
•    Donald Felbaum- Managing Director, Optel
•    Richard Upton- President, John Robert Powers Asia
•    Donald Lim- Chief Digital Officer, ABS CBN
•    Janette Toral- E Commerce Advocate, Digital Club Filipino
•    Robert Yupangco- President, Yupangco Group of Companies
•    Chinkee Tan- Best Selling Author, Motivational Speaker, Radio Host and Wealth & Wellness Coach
•    Rebecca Bustamante Mills- CEO, Chalre Associates & President, Asia CEO Awards
•    Mikel Yaw- CEO, Elabram Systems Group
•    Carlos Celdran- Brand Ambassador, Tour Guide
•    Maria Camille Montejo- CEO, NWSteel Technologies & Tree Top Adventure Inc.
•    Pocholo Gonzales- CEO, Creative Voices Productions
•    Tanya Llana- Marketing & Sales Director, Victoria Court
•    James Jimenez- Director, Commission On Elections
•    Lloyd Luna- CEO, Lloyd Luna Corporation
•    Jonathan Luzuriaga- President, Philippine Software Industry Association
•    Lewis Hong- Web Consultant, Xyxon Singapore
•    Kim Bernardo Lokin- Managing Editor, Business Class Magazine

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DOH to push for inclusion of hemophilia patients in Z package

Patients suffering from hemophilia and other bleeding disorders may soon be relieved of high costs of treatments, a Department of Health official said over the weekend.

At a gathering of hemophilia patients and their families in Glorietta Mall on Saturday, Health Undersecretary Vicente Belizario said the DOH would push for the inclusion of hemophilia, von Willebrand Disease and inherited bleeding disorders in the Z Benefit Package offered to PhilHealth members.

Z Benefit Package is aimed at addressing health conditions that trigger prolonged hospitalization and very expensive treatments.

Conditions under type Z, the farthest end of the spectrum, are cases "perceived as economically and medically catastrophic" due to the seriousness of the case.

“After talking to some patients earlier today, I found out that treatment for bleeding in hemophilia patients is very costly.  We at DOH will work out that hemophilia and other bleeding disorders will be included in the Z Benefit Package,” Belizario said, rousing a loud applause from the audience.

Hundreds of persons with hemophilia and other bleeding disorders gathered in Glorietta over the weekend to commemorate the World Hemophilia Day which is celebrated around the world on April 17.

Dubbed as “Count Me In,” the two day activity was organized by the Hemophilia Association of the Philippines for Love and Service (HAPLOS), the national membership organization of persons with hemophilia and other bleeding disorders.

HAPLOS president Ric Felipe, who himself has hemophilia, noted that there are only around 1,200 patients in their registry.

According to the World Hemophilia Federation, there could be around 10,000 Filipinos affected by hemophilia and around 1million more with von Willebrand Disease and other clotting factor deficiency disorders.

Hemophilia, von Willebrand Disease and clotting factor deficiency disorders are  lifelong genetic medical conditions where the person’s blood lacks the ability to clot normally. 

Seemingly minor injuries can cause profuse bleeding.  Bleeding into joints and muscles causes severe pain and disability while bleeding into major organs, such as the brain, can lead to death.

Felipe said the cost of treatments for hemophilia and other bleeding disorders are very costly.

Treatment for minor bleeds such as those in joints could cost around P30,000 to P50,000 per day while serious bleeds such as those in the gastro-intestinal tract or the brain could reach hundreds of thousands to millions.

“Many patients die because they could not afford the high cost of treatments or they do not have access to treatment at all,” Felipe said.

On the other hand, despite being considered as a serious and lifelong condition, awareness for hemophilia, von Willebrand Disease and other bleeding disorders remain very low.

Marvin Valladolid, 35, who was at the gathering in Glorietta said that he only found out he had severe hemophilia two weeks ago.

“Three years na po akong pabalik-balik sa ospital.  Sabi noong una may von Willebrand daw po ako. Tapos, nitong huli sabi naman hemophilia. (I’ve been in and out of the hospital in the past three years.  At first, they said I had von Willebrand. Lately, they said I have hemophilia),” he said.

Out of exasperation, Valladolid came to Manila and sought help of HAPLOS. He was advised to have himself checked at the National Kidney and Transplant Institute and it was found out that he had severe hemophilia.

“Huli na po ang lahat, ngayon lumpo na po ako (It’s too late, now I’m already crippled),” Valladolid lamented.   

Unlike other conditions, Hemophilia, von Willebrand Disease and other bleeding disorders receive little public awareness and attention. The World Hemophilia Day is an opportunity for the bleeding disorder community to come together, speak out, and focus on the need to improve and maintain treatment.

“Count Me In” lead campaigner Andrea Echavez said the event was also aimed as a call to action to those with hemophilia, von Willebrand Disease and other bleeding disorders to be more active and be included in the National Hemophilia Registry. 

“By knowing our numbers, the government, doctors and organizations like ours could strategize more on a way forward in addressing our concerns,” Echavez, who has von Willebrand Disease, said.

Count Me In Hemophilia Awareness Campaign was organized by HAPLOS and the Philippine Children’s Medical Center and supported by Glorietta, BusinessMirror Group of Publications and  Novo Nordisk Hemophilia Foundation.

 

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PHOTOS:

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1) DOH Undersecretary Vicente Belizario interviews Marvin Valladolid, 35, a person with severe hemophilia. Valladolid travelled all the way from Sorsogon to seek treatment in Manila.

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2) Usec. Belizario addressed hundreds of hemophiliac and their families at the World Hemophilia Day event in Glorietta Mall.

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3) Volunteers from Kythe Foundation facilitated psyscho-social activities for kids with hemophilia and their siblings.

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4) Hemophilia families trooped to Glorietta Mall over the weekend to celebrate World Hemophilia Day.

 

ANDREA H. TRINIDAD ECHAVEZ
Communication Specialist

Advancing Philippine Competitiveness Project

United States Agency for International Development

(USAID-COMPETE)

Email: andrea.echavez@gmail.com

Mobile: +63915-3062273

 

 

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